Nha Trang is one of the most important tourist hubs of Vietnam, thanks to its beautiful beaches with fine and clean sand and clear ocean water with mild temperature all year round. There are several resorts (Vinpearl, Diamond bay, Ana Mandara), amusement and water parks in this city and on islands off the coast. The most beautiful streets of the city is Tran Phu Street along the seaside. U.S. tourist calls it the Pacific Coast Highway (PCH) of Vietnam. Nha Trang is a venue for annual sailing boat racing from Hong Kong. In recent years, the city has welcomed many 5-star sea cruises. The city’s cuisine is famous for its fresh seafoods and famous BBQ pork rolled in rice paper. The area's Bird's nest soup is deemed one of the best in Vietnam. Bird’s nests are collected naturally and in bird’s farms in the islands off the city coast and in some houses in the inner city. This kind of bird belongs to swiftlet group, popularly yến hàng (Aerodramus fuciphagus germani).

In addition to the sailing boat racing, Nha Trang has a wealth of tourist activities for visitors. Island hopping, scuba diving, water sports and many other great beach resort community activities can be had here in Nha Trang. The Nha Trang Tourist information center (non government) located near Cho Dam Market can be one useful source for.